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GDPR
COOKIE COLLECTION POLICY
Effective Date: June 27, 2024
This policy pertains to the use of cookies on websites operated by THE ENGINE MARKETING S.R.L., located at Sat Ucea de Jos, Comuna Ucea, Nr. 117 A, Str. LUNGĂ, Judet Braşov.
What is a Cookie?
A cookie is a small file consisting of letters and numbers that is stored on a user’s computer, mobile terminal, or other equipment from which the internet is accessed. The cookie is installed by a request issued by a web server to a browser (e.g., Internet Explorer, Chrome) and is completely “passive” (it does not contain software programs, viruses, or spyware and cannot access information on the user’s hard drive).
What are Cookies Used For?
These files make it possible to recognize the user’s terminal and present content in a relevant manner, tailored to the user’s preferences. Cookies provide users with a pleasant browsing experience and support the efforts of THE ENGINE MARKETING S.R.L. to offer comfortable services to users, such as online privacy preferences and relevant advertising. Additionally, cookies are used to prepare aggregated anonymous statistics that help us understand how a user benefits from our web pages, allowing us to improve their structure and content, excluding the personal identification of the user.
How Do We Use Cookies on This Site?
We use two types of cookies: session cookies and fixed cookies. Session cookies are temporary files that remain in the user’s terminal until the session ends or the application (web browser) is closed. Fixed cookies remain on the user’s terminal for a period defined by the cookie parameters or until they are manually deleted by the user.
We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We also share information about your use of our site with our social media, advertising, and analytics partners, who may combine it with other information you’ve provided to them or that they’ve collected from your use of their services.
Internal Cookies
A visit to this site may place cookies for:
- Essential Cookies: Necessary for the site’s operation. We may use essential cookies to authenticate users, prevent fraudulent use of user accounts, or provide site-specific features.
- Traffic Measurement Cookies: These allow us to recognize and count the number of visitors and see how visitors move around the site when using it. This helps us improve the way the site works.
- Functionality Cookies: Used to recognize you when you return to our site. This allows us to personalize our content for you, greet you by name, and remember your preferences (e.g., choice of language or region).
- Targeting Cookies: Record your visit to the site, the pages you have visited, and the links you have followed. We will use this information to make our site more relevant to your interests. We may also share this information with third parties for this purpose.
For a list of cookies used by our site, please consult the Cookies table.
Third-Party Cookies
In addition to our own cookies, we may also use third-party cookies to report site usage statistics and to improve our marketing efforts.
- Tracking Cookies: Track behavior on the site and connect it to other metrics to better understand user habits.
- Optimization Cookies: Allow real-time tracking of user conversions from various marketing channels to evaluate their effectiveness.
- Partner Cookies: Provide our partners with conversion metrics to optimize their paid marketing efforts.
For a list of third-party cookies used by our site, please consult the Cookies table.
Do Cookies Contain Personal Data?
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify internet users. Personal data collected through the use of cookies may be collected only to facilitate certain functionalities for the user. This data is encrypted in a way that makes it impossible for unauthorized persons to access it.
Your Options Regarding Cookies
Generally, an application used to access web pages allows cookies to be saved on the terminal by default. These settings can be changed so that the automatic administration of cookies is blocked by the web browser, or the user is informed every time cookies are sent to their terminal. Detailed information about the possibilities and modes of managing cookies can be found in the settings area of the application (web browser).
Limiting the use of cookies can affect certain functionalities of the web page. In this regard, Essential Cookies (without which our site cannot function properly) cannot be edited.
For information or requests based on the rights of individuals according to GDPR, you can contact the Data Protection Officer at gdpr@1616.ro or access the page where you can express your consent regarding each cookie file individually.
Why Cookies Are Important for the Internet
Cookies are central to the efficient functioning of the Internet, helping to generate a friendly browsing experience tailored to the preferences and interests of each user. Refusing or disabling cookies can make some sites impossible to use. Refusing or disabling cookies does not mean that you will no longer receive online advertising – it just means that it will not be tailored to your preferences and interests as indicated by your browsing behavior.
Important Uses of Cookies
- Content and services tailored to user preferences – categories of products and services.
- Offers tailored to user interests – remembering passwords.
- Retention of child protection filters regarding Internet content (family mode options, safe search functions).
- Limiting ad frequency – limiting the number of times an ad is displayed to a specific user on a site.
- Providing more relevant advertising to the user.
- Measurement, optimization, and analytics features – such as confirming a certain level of traffic on a website, the type of content viewed, and how a user arrives on a website (e.g., through search engines, directly, from other websites, etc.). Websites perform these analyses to improve them for the benefit of users.
Questions, Suggestions, and Complaints
Do you have questions regarding data protection, the cookie usage policy, or our website? No problem, we are happy to help.
Email: gdpr@1616.ro